Video gives the best possibilty to give information to the public in an entertaining  way and to represent and market yourself on the internet.

81% of leisure travelers and 50% of business travelers seek destination reference information online (The Newspaper Association of America) PhoCusWright found that 80% of travelers used travel web sites to conduct research

According to the Travel Industry Association, streaming media attract 29% more viewers, hold them 35% longer, and consumers are 26% more likely to purchase.
According to PhoCusWright, "55% of people said they would access a Web Site for travel information and reservations if it included "video clips of places you might visit," and 26% said they'd be "much more" interested."

Europanorama Organization
number one in "european touristic videos"
(according to Yahoo, Google, Altavista, MSN)